Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, improved features, and discounted rates. As apps are quicker, more interactive, and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase. The importance of an app in getting your business to stand out from your competitors. By the time your competitors catch on, you would have by then, hopefully, effectively managed customer engagement and built strong customer loyalty.